Job details
About Us:
The people of Memorial Sloan Kettering Cancer Center (MSK) are united by a singular mission: ending cancer for life. Our specialized care teams provide personalized, compassionate, expert care to patients of all ages. Informed by basic research done at our Sloan Kettering Institute, scientists across MSK collaborate to conduct innovative translational and clinical research that is driving a revolution in our understanding of cancer as a disease and improving the ability to prevent, diagnose, and treat it. MSK is dedicated to training the next generation of scientists and clinicians, who go on to pursue our mission at MSK and around the globe.
Exciting Opportunity at MSK: Director, Search Strategy & AI Optimization
The Director, Search Strategy & AI Optimization is a great leadership opportunity to shape how the world discovers, experiences, and trusts MSK—an institution dedicated to ending cancer for life. This role sits at the intersection of search, reputation, and innovation, bringing clarity, confidence, and cohesion to how MSK shows up across traditional, local, and AI-driven search. You’ll partner with influential leaders, guide enterprise strategy, and make a lasting impact on patients, physicians, and the communities MSK serves.
Role Overview
Own the enterprise strategy and champion a cohesive vision for search engine optimization, local listings, and online reviews.
Lead modernization of search engine optimization capabilities including optimizing content for LMMs and generative search engines .
Partner with listings vendors to ensure accurate, consistent location data across platforms.
Collaborate with survey and review vendors to expand and mature review management.
Serve as a cross-functional connector across multiple departments including but not limited to Marketing & Communication, Legal, Physicians, and operations..
Translate complex search performance and risk into clear, executive-ready insights.
Anticipate and adapt to generative search and AI-driven discovery trends.
Define governance, standards, and accountability for enterprise search accuracy and trust.
Navigate sensitive or high-stakes situations with confidence and diplomacy
Key Qualifications
Proven experience leading enterprise SEO, search, or digital visibility strategies.
Deep understanding of local search, listings management, and location-based discovery.
Experience managing vendor partnerships for listings and reviews platforms.
Proven ability to present to senior executive audiences and respond thoughtfully and confidently to challenging questions..
Strong track record working cross-functionally with legal, clinical, and business stakeholders.
Experience operating in complex, highly visible organizations
Fluency in SEO technologies and markups (e.g. Brightedge, Yext, Schema, etc.)
Healthcare experience or ability to quickly learn regulated environments preferred but not required;
Core Skills
Unifying leadership style that brings together diverse stakeholders around a shared vision.
Comfort navigating ambiguity, change, and sensitive conversations.
Strategic curiosity and adaptability, especially around AI and emerging search trends.
Clear, confident communicator who simplifies complexity and drives alignment.
Additional Information:
Schedule: Hybrid; 1 time a week at various MSK locations in New York Cit
Location: 633 Third Avenue, New York, NY
Reporting to Senior Director, Digital Content Strategy
Helpful Links:
Pay Range: $164,100.00 - $270,900.00
FSLA Status: Exempt
Closing:
At MSK, we believe in fair, competitive pay that reflects your job, experience, and skills.
MSK is an equal opportunity and affirmative action employer committed to diversity and inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration without regard to race, color, gender, gender identity or expression, sexual orientation, national origin, age, religion, creed, disability, veteran status or any other factor which cannot lawfully be used as a basis for an employment decision.
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
Application Process
Director, Search Strategy & AI Optimization
Department:Marketing & Communication
Location: New York, NY